Itaewon is the most exotic place in Seoul representing fusion culture with a distinctive atmosphere. Many people say, “You may not know Seoul, but you should know Itaewon,” showing how renowned a shopping district Itaewon is. The Itaewon shopping area covers a 1.4 km long street, stretching from Itaewon 1-dong eastwards to Hannam 2-dong. The area has a vibrant ambience with shops, restaurants, bars and street vendors. Most signboards are written in English, and English speaking people are often seen on the street.

Clothing Clothing shops of hip hop style, casual wear, and formal suits are clustered inItaewon. Unlike other shopping districts, big & tall sizes and exotic clothing are well prepared. Good quality leather goods are abundant, and even personal orders are accepted. Most tailors have been established for fifteen to thirty years.

Bags A variety of bags from suitcases, to casual backpacks are available. ‘Chungnamsanghoe’ is a good shop for suitcases and briefcases, and Samsonite for high quality suitcases. There is a bunch of other shops dealing with leather bags.

Shoes Various options are offered from world-class brands to unique no-name brand goods. Nike and Adidas in Itaewon provide large-sized shoes and many designs. There is also a bunch of leather shoe stores.

Antique Furniture Antique Street in Itaewon is especially popular among non-Koreans. Shops carry small interior items as well as expensive antique furniture. Most antiques are from the Goryo and Joseon Dynasties. Personal orders of reproduced products are accepted. Small antique goods make good gift items.